THIS POST IS A SIDE DISCUSSION WHAT METRICS TO USE TO ASSESS RECRUITMENT AND RETENTION SUCCESS (Spolier: It's not the roster count)
On a totally seperate point, it's probably a valuable discussion to look at your recruitment concerns in a bit more detail.
I just want to warn you that total roster count is a dangerous metric to use to assess the health of your recruitment (and particularly retention) efforts. It's highly likely that you`d be pruning your roster list to accept new members even if your fleet was shrinking.
Why? The simple reason is zombie accounts, people that join a fleet and then just leave the game (or take a break long enough to get pruned), artificially inflating the size of the fleet.
As an example, imagine a VERY unsuccessful fleet, that has a very high turnover, with active people coming in, hating it, and leaving after a period of time. What happens? Everyone active leaves, but the zombie accounts ALL stay, inflating the user base. In this case, as long as arrivals keeps up with the outflow of active members (i.e. a small % of the inflow), the fleet would be effectively dead, with no long-term members, yet they'd be constantly trimming zombie accounts from their roster thinking that they're 'growing'. The bigger the % of zombie accounts you assume, the more exaggerated this effect. One way to try to estimate this for us is to ask yourself, what % of our 500 members currently log on semi-regularly?
So, what's a better metric, IMHO? I track online users of all of my active fleets on a regular basis (/who stonewall, /who nagh, ...). How's stonewall doing? Well, is it news that we may no longer be the largest LGBT fleet in STO? It's close, but I've seen one other fleet (who I only know by name) that seems to maintain a slightly higher count of active users most of the day, beaten by SW only during NA peak periods (which I'm guessing is because they're more internationally based).
Another data point I got (since I've been trying to get a feel for this myself), was a story that Stonewall used to run out of vent licenses occasionally because there were too many people vying to get on at one time. Now I don't know how many license we've had, and maybe someone can verify/deny this story, but I've rarely seen more than 6 active vent/TS users on at one time in my time here.
Anyway, I'm not trying to advocate anything at all in this post, just trying to make sure we all have good data to work from, it can come in useful for all kinds of discussions.
Cheers again,
John/Araa
P.S. If anyone turns this into an opportunity to make zombie jokes, I'm going to scream.